Waterside Arts brings £3.3m economic boost to Sale

Sale’s Waterside Arts has generated a £3.3 million boost to the Trafford economy in the last financial year, according to a new report.

Produced by The Growth Company, the report highlights the economic and social impact of Trafford Council’s arts and cultural hub, which is located in Sale, overlooking the Bridgewater Canal.

As well as contributing millions in value to the local economy, the venue supported 61 on-site roles, including employees, freelancers and facility staff and delivered an estimated £1 million in Gross Value Added (GVA).

Waterside Arts has been a cornerstone of Trafford’s creative landscape since opening in 2004, with a programme spanning live performances, exhibitions, festivals, community events and artist development opportunities.

The report also points to the knock-on effect of Waterside’s popularity on the town centre economy. With nearly 100,000 annual visitors, the venue helped generate an estimated £2.3 million in local spend, supporting independent businesses, restaurants and shops in the area.

Alongside the financial impact, the report emphasises Waterside’s role in widening access to the arts. It found that 40 per cent of all ticketed visitors benefited from concessionary rates, aligning with Trafford Council’s commitment to affordability for families, older residents, disabled people and those on low incomes.

Waterside’s reach also extends beyond its walls, with major community events including Refract, Pride in Trafford and the popular Lantern Parade, which bring cultural experiences into public spaces and create shared moments for people across the borough.

The venue continues to back local creatives through its Creative Industries Trafford programme, supporting emerging talent and offering development opportunities for freelancers and artists across Greater Manchester.

Cllr Eve Parker, Trafford Council’s Executive Member for Leisure, Arts, Culture and Heritage, said: “This report clearly shows that Waterside Arts is not only a cultural gem, but a powerful economic driver for Sale and the wider borough.

“The venue stands as an example of our commitment to accessibility, creativity and community.

“I’m incredibly proud of Trafford Council’s continued investment in Waterside Arts and its passionate team whose work supports local talent and makes culture accessible to everyone, regardless of background or circumstance.”

Darren Adams, venue manager for Waterside Arts, added: “Every day we see how creativity brings people together, whether that’s a family enjoying their first theatre show or a local artist taking the next step in their career.

“This report puts numbers to what we experience on the ground: Waterside Arts is a place where culture, community and creativity come together.

“We’re incredibly proud of the role we play in making our town an inspiring, prosperous and welcoming destination.”

For more information about Waterside Arts and upcoming events, visit watersidearts.org.