Stress, screens and skin: The real reasons more men are booking facials

Across the UK, more men are booking facials than ever before — and here in Sale, unisex salon The B Company is seeing that shift first-hand. The reason? Stress, screens and the toll they're taking on men’s skin

For years, the male grooming routine stopped at a haircut or beard trim. But as the demands of modern life pile up - long hours on laptops, commutes, workouts, late nights - men are starting to see the effects on their skin. Tired complexions, breakouts, dryness and fine lines aren’t just cosmetic concerns; they’re signals that the body is under strain.

“Facials are no longer just about pampering,” says Leonie Andrews, owner of The B Company.

"Men come in because they want practical results — clearer skin, less tension, a fresher look. They’re realising it’s as much about wellbeing as it is about appearance."

Facials that work harder

At The B Company, facials are tailored to treat these very issues. The Dermalift works like a workout for the face, toning muscles and lifting tired features. The Kobido facial, an ancient Japanese massage technique, relieves built-up tension in the jaw and forehead while stimulating circulation. Meanwhile, advanced options like microneedling and microdermabrasion target everything from acne scars to dullness caused by long hours under artificial light.

The salon uses respected professional ranges including Dermalogica and Neal’s Yard — the kind of products and techniques you won’t find in a high-street barber or at-home kit.

Why men are making the switch

For many men, the shift comes down to performance and wellbeing. A fresher face boosts confidence at work. Releasing facial tension helps with stress and even sleep. And regular treatments keep skin in better condition long-term — an investment in health as much as image.

The future of male skincare

As stigma fades, The B Company’s therapists believe more men will see facials as an essential part of grooming. Expert staff make the experience accessible, whether you’re a first-timer looking to refresh after a stressful month, or a regular client combining treatments for long-term results.

Because when it comes to modern life, stress and screens are inevitable — but the skin you wear every day doesn’t have to show it.

📍 The B Company, 12 Washway Road, Sale M33 7QY